72.1 Judging the Audience (அவை அறிதல்)

 72.1 Judging the Audience (அவை அறிதல்)

Question:

How should a good speaker customize his presentation?

Answer:

Men of eloquent speech, and precision in words, should

choose their words and their presentation style to

suit the audience.                                                                     (Couplet – 711)

அவையறிந்து ஆராய்ந்து சொல்லுக சொல்லின்

தொகையறிந்த தூய்மை யவர்.                                     (குறள் – 711)

Explanation:

              The speaker in an assembly is like a salesman trying to promote a product to his customers. For the salesman to be effective, he should be aware of the product’s features, the audience’s mood, level of interest in the product, and the audience’s ability to understand the product's features. So, the salesman will judge the audience and adjust his presentation to suit the audience’s interest and ability to understand the product's features. A public speaker is in a similar situation. He should assess his audience's caliber, requirements, and mood and make his presentation so that it appeals to his audience. First and foremost, he should understand the audience. His speech should have the right content.